The Story Behind - A Message from Our Founder

Dear Yogis:

I am thrilled to announce the official launch of, a yogi-centered yoga shop. Our goal is to provide the most comprehensive assortment of yoga gear at the best prices – and ship it to you as fast as possible.

We also want to provide you with the best online shopping experience; our customer service team has been awarded STELLAService “Elite” recognition placing us among the top 5% of all reviewed online retailers.

I discovered yoga about seven years ago and primarily practice vinyasa and yin yoga. If it wasn't for yoga, I would not be where I am today. It has helped me so much, and in so many ways. I am thankful for all the great yogis who have taught me over the years.

Yoga has been exploding in popularity all over the world as people recognize the great benefits. The work of a yogi is very much about helping others. We hope to inspire as many people as we can to live healthier lives through the benefits of yoga and an active lifestyle.


Avi Benaroya

Founder & CEO

“Yoga is a light, which once lit, will never dim. The better your practice, the brighter the flame.” B.K.S. Iyengar

(Photo: employees practicing yoga after work)