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100% Pure

Born in Napa and raised in Silicon Valley, 100% Pure is a clean-beauty pioneer, offering natural, cruelty-free makeup and full-body products for more than 15 years. 100% Pure prides itself on safe, effective formulas for skin, body, and hair by only using naturally derived and nature-identical ingredients. As its name suggests, products are truly pure with no synthetic chemicals, chemical preservatives, artificial fragrances, artificial colors, harsh detergents, or unhealthy toxins.