to Power Online Store for

San Jose, CA & Boulder, CO (May 21, 2015) -, one of the fastest-growing yoga retailers on the web, and Yoga Journal, the #1 authority on yoga and the yoga lifestyle in America, have teamed up to build Yoga Journal's new online retail platform powered by The new Yoga Journal store at launched May 15 and features a curated selection of top yoga products for Yoga Journal subscribers, readers and visitors.

"By partnering with, we not only will increase the volume and diversity of world class yoga products, but also integrate a holistic offering of goods and services across all our platforms, including events, mobile, and social media," says Dave Smith, Director of Operations for Yoga Journal. "Our new online store will offer users a full 360 degree immersive experience with best-in-class customer support." was founded in 2012 and officially launched in 2013. Today it has the widest selection of multi-branded yoga products on the web with award-winning customer service and high-tech fulfillment capabilities from its state-of-the-art warehouse in Ohio.

"Our new online store is growing up very quickly but we are committed to keeping our focus on providing a great customer experience and the best and broadest selection of yoga products for any level - from the beginner to the expert yogi," said Puja Seth, Director of "Working with Yoga Journal, the leading authority on yoga in the country, will help us take that next step in our growth and help us serve even more customers in 2015 and beyond."

As part of the partnership, will also promote Yoga Journal content from its platform and be part of on-site promotional opportunities at various Yoga Journal Live! events across the country. and Yoga Journal will also partner on things like customized product assortments and social media cross-promotions. Yoga Journal will also highlight assorted top products and reviews within its content sections.

Founded in 2012 and headquartered in San Jose, CA, provides the largest variety of yoga and yoga-inspired products that will equip the yogi throughout the evolution of their practice both on and off the mat. Offering the best selection of yoga mats and props, as well as educational tools and meditation essentials that encourage and support an active and holistic lifestyle. We pride ourselves on expert and up-beat customer service that both understands and anticipates the needs of every customer and goes alongside our industry-recognized fast shipping.

About Yoga Journal
For 40 years, Yoga Journal has been the #1 authority on yoga and the yoga lifestyle. Founded in 1975 by members of the California Yoga Teachers Association, Yoga Journal offers all practitioners-from beginners to masters-expert information on how to live a healthier, happier, more fulfilling life both on and off the mat. Every day, Yoga Journal engages its print, online and live audience with top teacher insights and in-depth reporting on poses, breathing, meditation, nutrition, health, trends and more. Always informative and inspiring, the magazine’s welcoming, inclusive point of view puts every reader in front of the world’s best teachers. With 12 international editions spanning 28 countries, and 5 national live events annually, Yoga Journal is the world’s largest and most influential yoga brand.

For more information:
Rob Penner
VP, Marketing & PR

Dayna Macy
Director of Corporate Communications
AIM/Yoga Journal