Local Beach began in 2016 in founder Lauren’s garage in Encinitas, California, built on a simple idea: beach days should be easy, comfortable, and stylish. Inspired by Southern California’s laid-back coastal lifestyle, Lauren designs every piece to be simple and timeless. The family-owned, mom-run brand now reaches beachgoers from coast to coast. The collection covers what you need for a full day by the water: soft beach towels and robes, sun hats and visors, pool floats, and beach balls. Each piece is meant to look as good as it works, so you can pack light, set up fast, and spend more time making memories in the sand.