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Jade Yoga™ first launched its brand of yoga mats in 2002, but its true beginnings grew from Jade Industries, Inc., a company selling non-slip rubber mats in the 1970s. With some yogis already using the rug pads as yoga mats, it only made sense for Jade Industries, Inc. to branch off and begin specializing in yoga products.
Following a demonstration from the great B.K.S Iyengar, the problem with most yoga mats became painfully obvious, they were slippery. Not only did it make practicing yoga annoying, but it put the user at risk of injury. Sticking with the parent company's core values of using natural, high-quality materials, Jade Yoga began working fervently in 2000 to address this problem. After some initial testing and sampling, the overwhelming response they received ensured Jade Yoga was on a path to success.
From their tireless efforts, Jade Yoga's "Harmony" line was born, comfortable, non-slip, and all-natural. This is Jade Yoga's mantra, helping yogis find peace with their inner nature, through nature. The development of the world's first "green" yoga mat really happened by accident because they were actually focused on making the best functioning yoga mat. It was just a coincidence that natural rubber provided the best comfort and performance for yogis.
Every day Jade Yoga seizes the opportunity to invent products and reinvent themselves. Never being satisfied with what they have, they continue to push to do bigger and better things. Since their initial launch in 2002, they've gone on to make stability blocks, yoga towels, among other things. This expansion hasn't stopped them from keeping their promise. Through their partnership with Trees for the Future, Jade Yoga plants a tree for every yoga mat sold. They truly embody the idea of being "environmentally friendly" and take it to a new level and that's what you can expect from Jade Yoga.
Reviews and Questions
- Perry H.Verified BuyerRated 5 out of 5 stars2 years agoReviewingJade Yoga Elite S Natural Rubber Yoga Mat 71" 5mm Deep Green/BlackHeavy duty mat
This mat is really substantial. It is pretty much not slip so I like that. It does need to be cleaned periodically, but that is easy. Many people comment on the smell, but that goes away with time, and it is perfectly pleasant to have around. A good investment!Preferred Type of Yoga Practice VinyasaLevel of Yoga Expertise IntermediateFrequency (a week) 5-7Perspiration Level ModerateDurability Star RatingRated 5.0 on a scale of 1 to 5
- Irene R.Verified BuyerRated 5 out of 5 stars3 years agoReviewingJade Yoga Elite S Natural Rubber Yoga Mat 71" 5mm Midnight/BlackGreat mat for hot classes
Use it for Bikram and I slip considerably less my other mat (albeit not a sweat proof mat). It does “exfoliate” my feet, I’m assuming that’s what makes it grippy, but it cleans up well and easily.Preferred Type of Yoga Practice Bikram (Hot)Level of Yoga Expertise AdvancedFrequency (a week) 2-4Perspiration Level HeavyDurability Star RatingRated 5.0 on a scale of 1 to 5