Jade Yoga™ first launched its brand of yoga mats in 2002, but its true beginnings grew from Jade Industries, Inc., a company selling non-slip rubber mats in the 1970s. With some yogis already using the rug pads as yoga mats, it only made sense for Jade Industries, Inc. to branch off and begin specializing in yoga products.
Following a demonstration from the great B.K.S Iyengar, the problem with most yoga mats became painfully obvious, they were slippery. Not only did it make practicing yoga annoying, but it put the user at risk of injury. Sticking with the parent company's core values of using natural, high-quality materials, Jade Yoga began working fervently in 2000 to address this problem. After some initial testing and sampling, the overwhelming response they received ensured Jade Yoga was on a path to success.
From their tireless efforts, Jade Yoga's "Harmony" line was born, comfortable, non-slip, and all-natural. This is Jade Yoga's mantra, helping yogis find peace with their inner nature, through nature. The development of the world's first "green" yoga mat really happened by accident because they were actually focused on making the best functioning yoga mat. It was just a coincidence that natural rubber provided the best comfort and performance for yogis.
Every day Jade Yoga seizes the opportunity to invent products and reinvent themselves. Never being satisfied with what they have, they continue to push to do bigger and better things. Since their initial launch in 2002, they've gone on to make stability blocks, yoga towels, among other things. This expansion hasn't stopped them from keeping their promise. Through their partnership with Trees for the Future, Jade Yoga plants a tree for every yoga mat sold. They truly embody the idea of being "environmentally friendly" and take it to a new level and that's what you can expect from Jade Yoga.
Reviews and Questions
- Natalie M.Verified BuyerRated 5 out of 5 stars1 year agoReviewingJade Yoga Cork Yoga Block 3 InchPerfect size!
I like the width of this yoga block because it’s slightly narrower than the standard size. It works perfect for me when I use it between my shoulder blades for a heart opener.Preferred Type of Yoga Practice Yin (Restorative)Level of Yoga Expertise BeginnerFrequency (a week) 2-4Perspiration Level LightDurability Star RatingRated 5.0 on a scale of 1 to 5
- Susan M.Verified BuyerRated 4 out of 5 stars2 years agoReviewingJade Yoga Cork Yoga Block 3 InchCork blocks
Not the size and bulk I expectedPreferred Type of Yoga Practice VinyasaLevel of Yoga Expertise IntermediateFrequency (a week) 2-4Durability Star RatingRated 3.0 on a scale of 1 to 5
- Christine H.Verified BuyerRated 5 out of 5 stars2 years agoReviewingJade Yoga Cork Yoga Block 3 InchFantastic Cork Yoga Blocks
I should have bought these ages ago. They are so much better than the foam blocks. So much sturdier & no “collapsing” or unstable base for my poses. Also got them for a great price on Yoga Outlet. Highly recommend!Preferred Type of Yoga Practice VinyasaLevel of Yoga Expertise IntermediateFrequency (a week) 5-7Perspiration Level ModerateDurability Star RatingRated 5.0 on a scale of 1 to 5